Madeline Brewer plays the role of Alice, a webcam girl obsessed with her rankings and popularity on the cam website where she works. Alice constantly pushes the limits, creating extreme shows like staging her suicide, to earn more tips from visitors and to climb into the site’s list of TOP 50 best models.

The higher she ranks, the more likely she is to attract customers from the competition. But some models will stop at nothing to keep her from rising. Isolated from her friends and family, Alice remains secretive about her work. She spends the majority of her waking hours facing her camera or responding to messages from her clients. But things start to go wrong when she becomes the victim of identity theft.

But more than a thrilling psychological thriller that will enthral Black Mirror fans, Cam attempts to highlight the lives of sex workers and to erase some stereotypes, and avoids dehumanizing them and reducing to mere sexual objects.